YOU OPEN ADS MANAGER.
YOU CHANGE ONE SETTING.
THEN YOU CHANGE IT BACK.
THEN YOU CLOSE THE WHOLE THING AND DECIDE TO DEAL WITH IT TOMMOROW...
Meanwhile your entertaining posts and you're relatable Reels get seen.
But your offers get buried.
(the platforms aren't pushing sales)
And nobody buys what they never saw.
There's another option nobody walks you through:
Your Content is your targeting now..
Here's what makes ads feel impossible
Your ad is working great on Tuesday. By Friday it's dead, and you didn't change a thing.
The old way was to build the perfect audience and hand it to Meta.
That method is gone.
Meta doesn't want your targeting anymore.
It wants your content, and it reads every post you make the way it reads a webpage.
The words, and the graphics.
That's good news for you though. It means the work you're already doing on Instagram counts.
It also means there's a system to it, and the system is learnable in an afternoon.
They don't make this easy. Especially not for those of us whose brains need it in smaller pieces.
If it stays confusing, you give up and hire someone or you buy the expensive course.
Not here.
I spent years dwelling on campaigns that fell flat.
My therapist told me to stop dwelling on things that aren't working. So I rebuilt the thing instead. 💕
Ads are not one size fits all. Every business is different. But this part is true across all of them:
Ads are the one thing you can change that moves your Sales the fastest!
Here are the specifics that trip everyone up:
So you get the swipe file.
Hooks and angles you can pull from, in the formats the algorithm actually rewards.
50 Leads in 30 Days
Instagram Ads built for how Meta works now:
You're posting to the same followers over and over.
They like it.
They comment.
They don't buy because they're not seeing the thing you actually sell.
Instagram ads put your offers back in front of the people already paying attention.
Previously $97
I’m in cart-open phase of my launch now, had my webinar last thursday and your course enabled me to use facebook ads and go from a list of ZERO to a list of now 460 leads! Yes indeed, 460 leads. 260 for the webinar, the others for a free journaling guide. Truly amazing. And I actually understand what I’m doing and find it fun! Thanks, your explanation was super clear and helpful.
Tamar
Jen is professional and super responsive. She individualized her coaching to my needs and provided me with resources and action steps. She’s been an incredible asset in helping me find harmony in the chaos of life.
Becky F.
I was having such a hard time following how Ads manager is laid out. It’s far more complicated than the last time I was in here. Jen’s PDF was so helpful in laying each step out.
Randi T.
You're building two lists
The First one you can see. The second one you can't.
It's the people who watch your videos, save your posts, see your ads, and never click. Meta sees that list.
Meta considers them your warmest, most qualified audience, and the more of them you have, the cheaper your ads get.
Post on Social Media
Some followers see it. Some new eyes will see it. But not nearly enough. There is too much competition.
Run ads to those same posts
Now you have a lot more visibility, and you are growing in both places.
The invisible list
Meta keeps track of everyone who sees your posts on the platform as well as the ads, and will keep showing you to them.
Hey, I'm Jen
I combine Instagram ads with social media so your message keeps running when you're off the clock. I'm obsessed with making business easier for neurodivergent entrepreneurs. Marketing can make an ADHD brain feel like it's about to explode. We get more overwhelmed than the average person sometimes, and that's allowed.
I'm a Texas mom of a daughter who's almost out of the house, a wife of nearly twenty years, and a mom to three fur babies, a cat, a dog, and a lizard.
For two decades I worked inside the human mind as a hypnotherapist, then spent sixteen years running operations for a family business and five years coaching with NLP and CBT. Those paths look unconnected. Together they gave me a strange and specific understanding of messaging, psychology, and the quiet battles entrepreneurs fight, especially the neurodivergent ones.
Step-by-step PDF roadmap
Video walkthroughs of Ads Manager
Swipe file of hooks and angles, built for the formats Meta favors now
Canva creative templates
The Andromeda creative-diversity system, so your ads stop looking like duplicates to the algorithm
Updated for Andromeda
The whole thing is built so you could set an ad up on your lunch break and not think about it again until you want to.
But that's not all:
___________
I am including my community Squirrel Mind Mastery to ask questions
A supportive space for when ads feel confusing and you don’t want to figure it out alone
Share your ad copy, creatives, or setup and get feedback before small questions turn into big ones.
Instead of spiraling or second-guessing every move, this is your place to pause, ask, and get clear direction.
Is this updated for recent Meta changes?
Yes. All guidance reflects current Meta behavior, including Andromeda-era shifts in creative, signals, and testing.
What platforms does this cover?
Do I need experience running ads already?
